TAIYORO logo
TAIYORO

League of Legends Japan League Presented by PLAYBRAIN (LJL) Secures First Sponsors for the 2025 Season

2025-01-28
OG image

Tokyo, Japan 2025.01.28 The League of Legends Japan League presented by PLAYBRAIN (LJL), is delighted to announce its first official sponsors for the 2025 season. This collaboration marks the beginning of an exciting year for esports in Japan, with more partnerships to be unveiled in the near future.

Steelcase, FUTAROKU, and TAIYORO have joined as initial sponsors, each providing unique value to elevate the league:

  • Steelcase: As the "Official Supplier of the LJL", Steelcase will provide cutting-edge ergonomic furniture for operational staff and broadcast teams, optimizing player performance. With Steelcase’s range of high quality furniture, gamers can feel the confidence to both game and work in comfort.

  • FUTAROKU: As the "Official Merchandise Partner" of the LJL, FUTAROKU offers exclusive LJL merchandise for fans. Leveraging its experience in designing high-quality apparel and memorabilia for gaming communities, FUTAROKU ensures all items celebrate the passion and spirit of the LJL.

  • TAIYORO: As the "Media Partner" of the LJL, TAIYORO manages the official LJL website and runs PICKEM campaigns, allowing fans to predict match winners and engage with the league in new ways. By leveraging its innovative media platform, TAIYORO brings detailed coverage, behind-the-scenes stories, and interactive content to keep fans closely connected to teams and players.

“We are thrilled to welcome Steelcase, FUTAROKU, and TAIYORO as the first sponsors of the 2025 League of Legends Japan League,” said Mike Sheetal, CEO at PLAYBRAIN. “Their support enables us to deliver a world-class esports experience, deepen fan engagement, and advance the boundaries of gaming in Japan.”

The LJL continues to grow as a cornerstone of the Japanese esports scene, uniting the region’s best players and fostering a vibrant gaming community. With the support of these sponsorships, LJL will continue to create innovative experiences for LJL Fans in Japan.

LJL's first tournament of 2025, LJL FORGE, will enter its Main Stage with 16 teams participating from January 30th, and feature a total of 4 tournaments in 2025.

Fans can enjoy the live streams online via Twitch and the brand new Youtube Official Channel, or via one of the many approved Mirror Streaming Partners joining us this year.

For more information on the LJL, its sponsors, streams, or the upcoming season, visit LJL Official Website or follow us on social media on X @official_ljl[https://x.com/official_ljl].

About the League of Legends Japan League (LJL)

The League of Legends Japan League (LJL) is the premier professional League of Legends competition in Japan. Operated by PLAYBRAIN, the league unites the nation’s top teams to compete at the highest level and represent Japan on the global stage.

About Steelcase

Steelcase is a global leader in innovative workplace solutions, designing ergonomic furniture that supports productivity and well-being. With a commitment to excellence, Steelcase transforms workspaces and gaming environments worldwide.

About FUTAROKU

FUTAROKU specializes in creating premium merchandise that resonates with fans and communities. Its focus on quality and creativity ensures every product is a cherished keepsake.

About TAIYORO

TAIYORO delivers innovative media experiences and engages fans through detailed coverage and interactive campaigns. By hosting the official LJL website and running PICKEM campaigns, TAIYORO connects fans with the excitement of esports.