PlayBrain Inc. (headquartered in Shibuya, Tokyo, hereafter referred to as PlayBrain) has recently launched "TAIYORO," an esports calendar site designed to simplify access to esports tournaments in Japan. Over the past year, the site has been gathering and analyzing broadcast information and viewership data from esports events aimed at the Japanese market.

"TAIYORO" seeks to become a platform where more people can discover the joy of watching esports and share it with friends by posting information on upcoming esports tournaments and archives of past tournament broadcasts (VOD).

The site covers a broad spectrum of information, from major national and international professional esports leagues that broadcast in Japanese to community-level competitions and innovative new tournaments. Updated daily, TAIYORO aims to broaden and develop the fan base for esports viewership. PlayBrain is committed to enhancing the site's content through partnerships with event organizers, media outlets, and communities.

Find Tournaments from the "Recommended" List

Discover esports tournaments that everyone is talking about or that are happening this weekend through TAIYORO's recommended listings, making it easy to find events to watch.

Search Through the Event List

If you're looking for specific event information, you can browse the list of upcoming esports tournaments on the calendar page. If there's a game title you're particularly interested in, you can prioritize it by adding it to your favorites, creating a personalized feed of recommendations, or filtering the event list for easier navigation.

Search by Tournament Name or Game Title

Use the site's search function if you have a specific game title or tournament in mind. This feature allows you to quickly find esports tournaments for games you regularly play or to search for VODs of tournaments you might have missed.

"Watch Later" Bookmark Feature

All events listed on the TAIYORO site can be saved for easy access at any time. Use this bookmarking feature to keep track of VODs you want to watch or to record your viewing history.

※TAIYORO does not use cookies but stores information in your web browser. To use the favorites and "watch later" saving features, please continue using the same browser.

Here's a snapshot of the key trends in Japan's esports broadcasting for 2021, gathered by TAIYORO:

In 2021, the League of Legends international tournaments "MSI 2021" and "Worlds 2021," held in Iceland, topped the charts for concurrent viewership during professional esports broadcasts in Japan, each drawing in about 90,000 viewers. For domestic competitions, the highest number of viewers at one time reached approximately 50,000 for the VCT Stage Challenger Japan, highlighting the increased focus and anticipation for Japanese teams on the global stage. Notably, international event viewership nearly doubled, even during late hours, showcasing the significant interest in these competitions. It's important to note that these figures represent the viewership for the primary broadcasts and do not include numbers from mirror broadcasts.

Like other sports, the excitement and dynamics of esports tournaments are amplified by the presence of passionate commentators and analysts who convey the heat of the moment while sometimes offering calm and detailed insights to the audience. In 2021, over 150 individuals appeared as commentators and analysts in domestic esports broadcasts, reflecting the growing diversity and expansion of talent alongside the increase in the number of tournaments.

Over 1500 esports tournament broadcasts were streamed in Japan in 2021, averaging about four broadcasts per day. The shift to online broadcasting, necessitated by the pandemic, didn't slow down engagement; total viewership soared to over 3.5 billion minutes. TAIYORO aims to continue supporting this growth by providing detailed viewership data reports to businesses, event organizers, and media. By offering insights into the esports fanbase's viewing habits, TAIYORO seeks to encourage new business ventures and enhance the overall fan experience.

*For inquiries related to event information listed on TAIYORO, including corrections or requests for listing, please contact us via the inquiry form.

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